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Agenda

Summary

  • Advertising industry speakers from Starcom MediaVest Group, Condé Nast, CBS Interactive, Wikia, and more
  • Customer and industry insights on best practices for paid media publishing
  • Hands-on access to experts on the Flite Platform
  • Networking reception with attendees from top publishers, brands, and agencies in digital advertising

Schedule

12:30 - 1:00 Registration 
1:00 - 1:30   Cameron Connors, Managing Director, The Studio at Condé Nast
1:30 - 1:55   Adam Carey, Vice President of Ad Operations at Wikia
1:55 - 2:10   Break
2:10 - 2:35   Robyn Peterson, CTO at Mashable
2:35 - 3:00   Peter Yared, CTO/CIO at CBS Interactive
3:00 - 3:15   Break
3:15 - 3:40   Jonathan Tabak, Vice President, Ad Products at 24/7 Media
3:40 - 4:25   Lindsay Lichtenberg, VP, Publishing Platform & Partnerships at Starcom MediaVest Group
4:30 - 6:00   Networking / Drinks

And featuring workshops and demos from Flite partners Martini Media and Chute, and the Flite team.
     

Speaker Topics

Cameron Connors - The Intersection of Content and Creativity
The media landscape is evolving at warp speed. This discussion will explore a publisher's perspective on emerging paid media publishing models, the concept of agile marketing, and the philosophy of "Thriving in Beta".

Adam Carey - Advertising Evolved: Engaging a Critical Audience With Responsive Ads
Young, intelligent online users are increasingly prone to ignore standard online advertising messages, unless publishers are prepared to talk to them in a way that actually engages their attention. Wikia is using the Flite platform to create more effective ad units that outperform standard IAB ad units and bring users ad experiences that they actually want to interact with.

Peter Yared - Content Advertising: Putting the Content into the Advertising
How working with advertisers to include interactive content in standard IAB advertising units increases brand awareness, reach and engagement.

Robyn Peterson - Future of the Internet
The latest evolution of the Internet is ushering in a more visual, flat design, which must respond across a myriad of device screens of varying sizes. And, while the complexity of running a media site is increasing, new methods of earning a dollar are evolving. Cat pictures and memes aside, this is what the future looks like.

Jonathan Tabak - Modernizing Creative: Retooling Creative for the Digital Era
As advances in technology push digital advertising forward, creative is left behind. This presentation explores what the industry can do to ensure that creative remains relevant in an increasingly technical field.

Lindsay Lichtenberg - Agile Marketing: Linking Consumers, Content, and Brands
Consumer content consumption and sharing has grown in scale and complexity across channels and forms. Along the way, brands have been challenged to keep pace and maintain relevancy.
SMG helps brands adapt to these rapid changes in consumer consumption and behavior through their comprehensive experience publishing platform, link.d3, that enables brands to curate, create, and distribute content across all digital paid, owned, and earned touchpoints.